Privacy policy

What we collect when you buy something, why we need it, who else sees it, and how to get it removed.

Last updated 5 September 2026

1. Who is responsible for your data

The data controller is WEAR WILD LTD, a company registered in England and Wales under company number 16122779, whose registered office is at 31 Bow Lake Gardens, Bishopstoke, Eastleigh, England, SO50 6JH.

For anything to do with your personal data, email support@ecproduct.uk.

2. What we collect, and why

Nothing at all until you place an order. You can browse the whole catalogue, search it and fill a basket without giving us anything and without us recording who you are.

When you buy something, we receive:

We are also told by Stripe that the payment succeeded, and the last four digits and card type. We are never given the full card number, the expiry date or the security code, and there is nowhere on this site that could receive them.

Server logs

Our web server records each request it receives, including the IP address it came from, the page requested and the time. This is ordinary technical logging: it is what lets us see that the site is working and spot attacks. These logs are held in a rotating buffer of limited size and are overwritten automatically as new requests arrive. We do not archive them, and we do not use them to build a profile of anybody.

3. Our lawful basis

• Performance of a contract — for your name, address, email, phone number and order details. We cannot deliver an order without them.
• Legal obligation — for keeping records of sales, which UK tax law requires us to retain.
• Legitimate interests — for server logs and fraud prevention, where our interest in running a secure site is balanced against the very limited data involved.

We do not send marketing email, so we do not rely on consent for anything, and there is no list to unsubscribe from.

4. Cookies and browser storage

This site sets no cookies. It stores one thing in your browser, using local storage:

It exists so your basket survives a refresh. It stays on your own device, is never sent to us as a matter of course, and contains nothing that identifies you. Clearing your browser data for this site removes it and empties your basket.

Stripe sets its own cookies on its payment page, which are necessary for the payment to work and for fraud prevention. That page is not part of this site and is covered by Stripe's own privacy policy.

5. Who else sees your data

We do not sell your data, and we do not share it for anyone else's marketing. It goes to:

• Stripe Payments Europe, Ltd. — our payment processor. Stripe collects your card details directly and handles the payment and any refund. See stripe.com/gb/privacy.
• The delivery carrier — given your name, delivery address and phone number so it can deliver the parcel and notify you.
• Our accountant and HMRC — sales records, as required for tax.

We will also disclose data if the law requires it, or to establish or defend a legal claim.

6. Transfers outside the UK

Our own server is in Germany, with Hetzner Online GmbH, and your order records stay on it. The UK recognises the European Economic Area as providing an equivalent standard of protection, so no further safeguards are needed for that. Stripe is an international company and may process payment data outside the UK; where it does, it relies on the safeguards recognised under UK data protection law, including the International Data Transfer Addendum to the EU Standard Contractual Clauses.

7. How long we keep it

We cannot delete an order record before the six years are up, because keeping it is a legal obligation rather than our choice. We can and will delete anything held beyond that.

8. How it is protected

• The whole site is served over HTTPS; nothing travels in the clear.
• Card details never reach our servers, so there is nothing here to steal.
• Order records are on a server we control, reachable only by key-based administration access.
• Our payment credentials are restricted so they can only start a payment — they cannot read customer records or move money.

9. Your rights

Under UK GDPR you have the right to:

• ask what we hold about you, and get a copy
• have anything inaccurate corrected
• have data erased, where we are not legally required to keep it
• restrict or object to how we use it
• receive it in a portable, machine-readable form

Email support@ecproduct.uk and we will answer within one month. There is no charge. We may ask you to confirm your identity first — not to obstruct you, but to be sure we are not handing your details to someone else.

10. How to complain

If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the UK regulator:

Information Commissioner's Office — ico.org.uk/make-a-complaint, helpline 0303 123 1113.